1. Full name: Nguyen Minh Hai                                       2. Sex: female

3. Date of birth: 06/01/ 1978                                           4. Place of birth: Thai Binh province

5. Admission decision number: 3676/ QĐ-SĐH  Dated on 28/10/2009  by by President of Vietnam National University, Hanoi.

6. Changes in academic process:

The decision No 503a/ QĐ-SĐH on the change of the thesis title was released on 05/05/2011 by University of Social Sciences and Humanities - Vietnam National University, Hanoi. The decision No 690/ QĐ- XHNV to extend study time was released on 9/3/2016 by by Rector of University of Social Sciences and Humanities - Vietnam National University, Hanoi.

7. Official thesis title: “Building and Developing  Television Channel Brand in Vietnam”

8. Major: Journalism                                                      9. Code: 62 32 01 01

10. Supervisors: Assoc. Prof. Dr. Nguyen Duc Dzung

11. Summary of the new findings of the thesis:

- The thesis proposes a theoretical frame on  building and developing the TV channel brand in Vietnam. Specifically, the thesis has clarified the contents and specific methods of building and developing the brand name of the television channel.

- The thesis conducts the surveys on the reality of building and developing the TV channel brand (VTV1 and THVL1 are taken into accounts) to draw general assessments of the situation of building and developing the TV channel brand in Vietnam.

- Based on the research results, some specific recommendations to improve the effectiveness of building and developing the TV channel brand in Vietnam in general, VTV1 and THVL1 in particular are proposed.

- The thesis proposes the model of building and developing the TV channel brand which is suitable to the context of communication in Vietnam.

12. Practical applicability, if any:

The thesis may be a valuable source of reference materials for research and teaching at the media training institutions. Especially, the results of the thesis can help leaders, managers, manufacturers have the basis to formulate policies, brand strategies, to build and develop TV channel brand effectively, to attract the public, to well perform the political and economic tasks and to raise the competitive advantages in the changing media environment.

 13. Further research directions, if any:

 - Building the brand for television stations.

 - Building the brand for specialized television channels.

14. Thesis-related publications:

- Nguyen Minh Hai (2009), "Aspects of Branding", Journal of Political theories and Communication (6), pp. 82-84.

- Nguyen Minh Hai (2016), "The Elements that Make up the TV channel brand", Journal of Journalists (394), pp. 49-51.

- Nguyen Minh Hai (2017), "To Build  TV Channel Brand Effectively," Journal of Journalists (401), pp. 52-54

- Nguyen Minh Hai (2018), "Building and Developing Television Channels", Journal of Education and Society (1), pp.179-183.

- Nguyen Minh Hai (2018), "Solutions to Improve the Effectiveness of Building TV Channel Brand", Journal of Political theories and Communication (3), pp. 72-76.