1. Full name: Dao Thuy Hang                                                     2. Sex: Female

3. Date of birth: June, 19th, 1992                                               4. Place of birth: Hanoi

5. Admission decision number:: 3216/2014/QĐ –XHNV-SĐH, followed by Rector decision, dated 31st, December, 2014

6. Changes in academic process:

Adjust the title of the doctoral thesis, No. 1011 /QĐ-XHNV, March 29, 2016

Adjust the title of the dissertation thesis, No. 236 /QĐ-XHNV, January 9, 2019

7. Official thesis title: Urban youth’s clothing products consumption behavior in Hanoi today

8. Major: Sociology                                                       9. Code: 62.31.03.01

10. Supervisor: Assoc. Prof. Nguyen Thi Thu Ha

11. Summary of the new findings of the thesis:

- Urban youth are increasingly interested in their appearance which showed through the consumption of garments is one of three major expenditures

- There are differences in each stage of consumer behavior, namely: access, selection, purchase, use and handling of clothes between men and women, among different income, age, occupation, academic level, etc.

- In terms of the core value of garments, the result shows that the orientation of Hanoian youth’s lifestyle values are still pragmatism, utilitarianism but not hedonism, although there are many evidences shows that it is gradually formed in some segments of youth. Awareness of the symbolic values of clothing products and the function of consumer behavior are also dissimilar between men and women, among age groups, group of income, living place and time living in Hanoi.

- Besides, consumer behavior meets many people needs: personal needs and social needs. On personal needs, entertainment is notable function of consumer behavior. In addition, consumer behavior meets their social functions. On the one hand, consumption of garments makes them attach to their group member; On the other hand, it is the tool that shapes and defines the social position, lifestyle and identifies of each individual. From a youth perspective, consumer behavior is both linking and distinctive function; however, linking is dominant function.

12. Practical applicability, if any: Research results are references to other later studies. In addition, the study also has the ability to predict consumer trends based on individual behavioral descriptions, behavioral values - which can help garment managers, manufacturers and distributors access and capture their target market audiences, easily.

13. Further research direction, if any: studies on consumption of other products, such as electronics, household appliances, cultural products; or other research objects, such as: students, adolescents, middle-aged, elderly people; or customers with specific occupations, such as: office workers, free-zone workers; or specific consumption, such as: conspicuous consumption, green consumption or brand- based consumption, online consumption, etc.

14. Thesis-related publication:

1. Dao Thuy Hang (2018), “Concept of Commodity in Consumer Society: A Sociological Perspective”, Journal of Social Sciences and Humanities, Vol 4 (3), pp. 393-402.

2. Dao Thuy Hang (2016). “Sociology of consumption: basic research terminologies from classical theorists’ perspectives” , Journal of Social Sciences and Humanities, Vol 2 (1b), pp. 130-142.