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Information on Doctoral thesis of Fellows Phan Quoc Hai

1. Full name: Phan Quoc Hai                                                      2. Sex: Male

3. Date of birth: July 1, 1977                                                      4. Place of birth: Quảng Nam

5. Admission decision number:  3216/2014/QĐ –XHNV,  Dated:    December 31, 2014 by Rector of the University of Social Sciences and Humanities, VNU.

 6. Changes in academic process: Extend 02 years

 7. Official thesis title: Press on mobile phones in Vietnam today

 8. Major:  Journalism                                                                9. Code: 62 32 01 01

10. Supervisors: Assoc.Prof.PhD. Đinh Van Huong

 11. Summary of the new findings of the thesis:

-The theory system of mobile press has been determined including the concept, characteristics, production processes and publication.

-Press product forms on mobile phones including interface, video, audio, images are determined to have many differences from the web version.

-The method of producing content for press products on mobile phones has been determined to be brief, concise, with high priority for the fields of socio-politics, entertainment and instruction. There have been  the products made specifically for the moblile version with a separate distribution and consumption strategy.

- The public of press on mobile phone in Vietnam is young people, connect, interactive, and convergence of content reception. This convergence can help the public become content distributors, information forwarders, and producers.

- The methods of press on mobile phone production are multi-source, multi-dimensional, many components. Content of press products of press on mobile phone is come by  producers and users. The method of press on mobile phone publishing is multi-platform, multi-channel,  self-searching, user measurement and user suggestion.

The press on mobile phone create a new ecosystem: the source ecosystem, the channel ecosystem, the content ecosystem and the user ecosystem.

12. Practical applicability:

- The thesis provides scientific valuable indicators as a basis for press and media agencies to apply in producing products and building press models on mobile phones in Vietnam.

-The thesis is a reference to help develop strategies, develop production, publishing, distribution and consumption plans for mobile media in Vietnam.

13. Further research directions:

- Research the relationship between products and services of mobile newspapers.

- Research the changes in content and appearance of products and content marketing processes of press products on mobile phones.

- Research the coordination between manufacturers and service providers in the production and transfer of press information on mobile phones.

14. Thesis-related publications:

1. Phan Quoc Hai (2016), "The method of presenting information and public electronic newspaper on mobile phones in Vietnam today", Hue University Journal of Science, Vol V (11), p.49 -62.

2. Phan Quoc Hai (2016), “Modern journalist: from exploiting information on social networks to how to report mobile reporting”, Proceedings of Scientific Press Press & Social Network, National Science Conference About the Press, Vietnam Journalists Association, pp. 56-62.

3. Phan Quoc Hai (2016), "Mobile journalism in Vietnam - a new form of communication", Journal of Science & Technology, Hue University of Sciences, Volume IV (2), pp. 155-169.

4. Phan Quoc Hai (2017), "Approaches to researching mobile journalism in Vietnam and the world", Proceedings of Scientific Conference of Modern Journalism and Communication-Theoretical issues and practical, Hue University of Sciences pp. 20-28.

5. Phan Quoc Hai (2018), "The current method of participating in the production of public works for newspapers on mobile phones", Journal of Social Sciences and Humanities, Volume IIb, pp. 265-274.

6. Phan Quoc Hai (2018), “To attract readers who do not take initiative in journalism on mobile phones, Journalist of Journalist Episode VIII (414), pp. 55-57.

7. Phan Quoc Hai (2018), "Mobile journalism - A new type of media in Vietnam", Media and Press - important issues, School of Journalism and Communication, Publishing House Vietnam National University, Hanoi, pp. 254-268.

8. Phan Quoc Hai (2019), "Production strategy and user access -A suggestion for the development of mobile journalism in Vietnam", Proceedings of the international Press Conference Vietnam-Laos in the digital media era, Vietnam Journalists Association and Laos Journalists Association, pp. 122-129.

9. Phan Quoc Hai (2019), "Trends of mobile journalism and the proposed model of mobile journalism in digital technology in Vietnam", Proceedings of the Press and Media Conference information in the context of Industry 4.0: Theory and Practice, University of Science, Hue University and Journalist Association of Thua Thien Hue, pp. 25-31.

 Bùi Xuân Hưng - VNU Media
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