1. Full name: Tran Viet Dung                                          2. Sex: Male

3. Date of birth: 31/08/1975                                            4. Place of birth: Hanoi

5. Admission decision number: 61/QĐ-ĐHKT on 13/01/2015

6. Changes in academic process: No. 3742 / QD-DHKT dated 29/12/2017 on allowing graduate students to extend the duration of the training program

7. Official thesis title: University brand management: A case study of Vietnam National University, Hanoi

8. Major: Business Administration                                  9. Code: 9340101.01

10. Supervisors: Assoc. Prof. PhD. Vu Tri Dung

11. Summary of the new findings of the thesis:

(i) The dissertation assessed the status of brand management at VNU in terms of brand development and promotion of VNU, showing that VNU brand management still has some limitations such as: The connection between VNU and its applications position in brand management activities is still limited; Fanpage system has not been effectively managed; some brand identifiers in some units are arbitrary; The content on some websites has not been focused, updated with news, outdated interface; Investment in resources and funding for brand management tasks at the units has not been focused, ...

(ii) The thesis has continued to analyze factors affecting brand assets of VNU according to Aaker model (1991). The results of the study obtained the groups of factors "Brand awareness", "Brand loyalty" and "Perception and association of quality" all affecting "brand assets" of VNU; group of factors "Brand awareness" affects "Perception and association of quality" and "Brand loyalty"; group of factors "perceived and associated with brand quality" affecting "brand loyalty".

(iii) Give some recommendations on solutions by groups: solutions to enhance brand loyalty, solutions to improve brand awareness, solutions to improve brand perception and association , and the group of related support solutions

12. Practical applicability: apply the research results in section 11 to reality of Brand Asset Management at Hanoi National University and other universities under VNU.

13. Further research directions:

(i) Expanding the scope of research, not only in VNU but also in repetition and comparison with some other universities of the regional universities or VNU HCMC

(ii) Increase the generalization of the study by increasing the number of survey samples, especially with the samples that are small in this study.

14. Thesis-related publications:

- Tran Viet Dung, 2017. Some theoretical aspects in university brand management. Journal of State Administration, No. 260, pp 85-89.

- Tran Viet Dung, 2018. The impact of the components of provincial competitiveness on business satisfaction about the business environment: A study at Phu Tho, VNU Journal of Science: Economics and Business, Volume 34, March 3 (2018), pages 1-11

- Tran Viet Dung, 2018. Building a tourism brand strategy for Phu Tho. Economics and Forecast Report, No. 33, pp 28-31.

- Tran Viet Dung, 2019. Managing university branding approach to customer-based brand equity model. VNU Journal of Science: Economics and Business, No. 35, pp 74-85.